Senior Field Marketing Manager (German- Speaking)

Diligent is seeking a  Senior Field Marketing Manager (German-speaking)  to join our Field Marketing department. This is a role for someone who thrives on partnering with Sales, engaging target accounts, and turning marketing activity into measurable revenue impact.  

 

As  Senior Field Marketing Manager , DACH, you’ll play a key role in driving pipeline acceleration and bookings across Germany, Austria, and Switzerland. You’ll focus on moving engaged accounts and existing pipeline through the funnel, creating opportunities for Sales through targeted ABX motions, strategic events, and opportunity-acceleration programs. Working closely with DACH Sales leadership, SDR/BDR, and central Demand Generation teams, you’ll combine strong sales partnership with hands-on execution and data-driven follow-through to deliver measurable results  

 

This role is based in Munich and operates on a hybrid model, with 50% office-based work required. Regrettably, we are unable to provide visa sponsorship, so you must already be eligible to work in Germany.  

 

Here’s  a breakdown of what  you’ll  do (not all of it, just the important stuff):  

Pipeline acceleration &  conversion  

• Own regional targets for opportunity progression and bookings in partnership with DACH Sales leadership
• Design and run ABX programs for top target accounts, aligning outreach, content, and events to buying committees and active deal cycles
• Build and execute programs to re-engage stalled opportunities and push deals through late funnel stages (proof of value, executive alignment, procurement)
• Partner directly with Sales and SDR/BDR on account-level plays that move qualified pipeline to close  

 

 

Field programs & events  

Plan and deliver a DACH field calendar  weighted  toward late-funnel engagement:  

• Diligent-hosted roundtables, executive dinners, and customer/prospect briefings tied to active deals.
• Strategic third-party events and associations relevant to governance, risk, compliance, and audit buyers
• Account-specific workshops and briefings designed to accelerate named opportunities
• Own the end-to-end event lifecycle: briefing, invitation strategy (targeted at active pipeline/TAL accounts), on-site execution, lead capture, and structured post-event follow-up
• Ensure every field activity has a clear pipeline or bookings objective  tied to a specific account or deal stage — not just awareness or brand reach  

 

GTM alignment & stakeholder management  

• Act as the primary marketing counterpart to DACH Sales leaders and SDR/BDR managers, building trust-based relationships
• Co-build target account lists and territory plans  with Sales, prioritizing accounts already in active buying cycles
• Localize sales plays, competitive positioning, and customer proof points for the DACH market to support deal progression
• Partner with central Demand Generation only where needed for programmatic/campaign air cover (e.g., email nurture support) —  this role is not responsible for SEO/SEM, paid media, or website optimization but is heavily invested in strategy and performance associated with these channels  

 

Budget management & ROI  

• Own and manage the DACH field marketing budget, prioritizing  spend  on programs with a direct line to pipeline conversion and bookings
• Build business cases for event  and program investment based on account-level pipeline impact.
• Track  spend vs. plan and report on program performance: opportunity progression, pipeline acceleration, bookings, and ROI
• Recommend what to scale, optimize , or stop based on conversion results rather than top-of-funnel volume metrics  

Data, process &  martech  

• Use Salesforce and relevant sales/marketing tools (e.g., 6sense/intent, Outreach, Gong) to  monitor  account engagement, buying signals, and deal momentum
• Support SDR/BDR sequencing and follow-up on field-driven leads and meetings
• Ensure clean campaign setup and accurate  reporting on pipeline influence and acceleration, working with Marketing Operations
• Contribute to field marketing playbooks and templates focused on opportunity acceleration and sales partnership best practices  

These  are the essentials  you’ll  need to get an interview:  

• 5–7 years of  B2B  marketing experience within the  GRC domain , including at least 3 years in field, ABM, or regional marketing roles with a strong focus on pipeline and revenue
• Need to have field marketing region across the DACH region (would consider 2 of the 3 markets)
• Running programs that accelerate active opportunities and drive bookings — not just top-of-funnel lead generation
• Partnering directly with Sales leadership to co-own targets, territory plans, and account strategy
• Strong understanding of B2B SaaS sales cycles and complex, multi-stakeholder buying journeys (ideally in governance, risk, compliance, audit, or adjacent enterprise software)
• Experience using Salesforce  

 

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About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. 

At Diligent, we're building the future with people who think boldly and move fast.  Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking.  Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.  The future belongs to those who keep learning, and we are building it together.  At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on  LinkedIn and  Facebook

 

What Diligent Offers You 

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few

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